MILLER Timeless collection
To celebrate the return of watching football together in-person with your game-day crew, for the 2021-22 season, Miller Lite and DDB Chicago/San Francisco created six championship-style rings that, when brought together, unlock free beer for life. The rings were paired with an exclusive app available only to the winners that utilized NFC and geo-location technology, and allowed the winners to download a virtual gift card into their phone wallet. The contest to win the rings is over, but click on the image below to learn more about the project.
Click on the image below for press release and link to TV spot.
