MILLER LITE MILLERVERSE
Barred from advertising a commercial in the Super Bowl? That was Miller Lite’s challenge. Solution - air a Big Game ad in the one place you can - the metaverse. Only thing - you need a place to air that spot. So, Miller Lite and DDB Chicago/San Francisco built a bar in Decentraland. Users could watch the commercial there, get a virtual beer, and interact with other users. Click on the image below to learn more about the project.
